Prompt for a Sales Follow-Up Email (Free Copy-Paste Prompt)

Copy-ready prompt

Write a follow-up email to [name] who [went quiet after a demo / didn't reply to my last email].
Context of our last conversation: [summary].
Goal: [restart the conversation / get a yes-no decision].
Requirements:
- Reference the last touchpoint so it doesn't feel like a cold restart.
- Add one new piece of value (a resource, result, or relevant idea).
- Keep it under 90 words with a low-friction question.
- Friendly, respectful tone — no guilt-tripping.
Give me 2 versions: one warm, one more direct.

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Why this prompt works

Most follow-ups just say "just checking in," which adds no value and is easy to ignore. This prompt requires a fresh piece of value and a low-friction question, which gives the recipient a reason and an easy way to respond. Requesting two tones lets you match the relationship.

How to customize it

Paste a one-line summary of your last interaction so the AI can reference it naturally.
Set a specific goal — a decision is easier to answer than an open-ended nudge.
For a final follow-up, ask for a polite 'break-up' email that closes the loop.

Tip: replace the parts in [square brackets] with your own details before you send. The more specific you are — audience, tone, goal, constraints — the better the AI output.