Prompt for Google Ads Copy (Free Copy-Paste Prompt)

Copy-ready prompt

Act as a Google Ads specialist. Write responsive search ad copy for [product/service] targeting the keyword "[keyword]".
Provide:
- 15 headlines, each 30 characters or fewer.
- 4 descriptions, each 90 characters or fewer.
Rules:
- Include the keyword in several headlines naturally.
- Highlight benefits, offers, and a clear CTA.
- Vary the angles so Google can optimize combinations.
- Note character counts.

Want a version tailored to you?

Answer a few quick questions and the Google Ads Prompt Generator builds a custom prompt from your exact details.

🎯 Open the Google Ads Prompt Generator

Why this prompt works

Responsive search ads perform best with many distinct assets Google can mix. This prompt hits the exact character limits, embeds the keyword for relevance, and varies angles so the algorithm has strong combinations to test — the difference between a low and high Quality Score.

How to customize it

Respect the 30/90 character limits or headlines get rejected.
Include the keyword in a few headlines to lift relevance and Quality Score.
Pin only when necessary; more variety usually performs better.

Tip: replace the parts in [square brackets] with your own details before you send. The more specific you are — audience, tone, goal, constraints — the better the AI output.